Draw four quadrants surrounding the alter ego’s name or image and write one of the following in each zone: Say, Think, Do, Feel.

Print and post or draw a picture of the alter ego and post it to the board for added “oomph.”.

Underneath that, write the name of the alter ego and the question you want them to answer.

Write the problem statement on a whiteboard.

The complex version adds a bit more structure. Remember to frame each item from the perspective of the alter ego. The simple version would have participants capturing each quote, idea, or action step on a Post-it. You can make this portion of the activity as simple or complex as you’d like. How would she describe the product to a younger audience? 2. Problem: A company selling bidet attachments for toilets isn’t sure how position the product to 20-somethings.Īlter Ego: Cardi B is running the show now. Problem: Your company wants to share important info about a new insurance plan.Īlter Ego: How would John Oliver deliver the news? Problem: A residential waste management company wants to improve services, but doesn’t know how to set themselves apart from local competitors.Īlter Ego: How would Elon Musk disrupt the market? Problem: A medical device company wants elderly customers to buy monthly subscriptions for access to their mobile app.Īlter Ego: How might Betty White convince them to subscribe?

Here are a couple of examples of problems and alter egos: Then pair it with a corresponding alter ego. To begin, first think about the problem you’re trying to solve. What makes it fun is that it removes limitations or governors on ideas. The best time to use this activity is when you find yourself or your team stuck on a problem or generating humdrum ideas.

Sharpies, Post-its, and a large whiteboard

When it’s time to shake up stagnant ideasĪnyone on the project, especially those married prematurely to an idea, plan, or decision You’ll find a full list of posts in this series at the end of the page. This is part of our series on Design Thinking Methods and Activities. This activity, Alter Egos, helps explore different ideas through the lens of others and provides new perspectives. Ever wondered how Steve Jobs might tackle a problem? What if Angela Merkel were leading your project? How would Judge Judy get to the bottom of it? What would Trevor Noah say about that approach?

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